Innovation is much more than a new technology, service offering, or strategy. We define it as the creation and delivery of new value to consumers and companies. Through innovation, organizations fill the gap between traditional growth levers (e.g., M&A, engaging the pipeline, new markets) and overall growth goal. 

PwC is studying the factors, such as competition, globalization, partnerships, and culture, that drive and optimize innovation engines. If you are responsible for innovation at your company and would like to participate in this important study, please register using the form on this page.
As a valued contributor to the study, we are happy to offer you a copy of the final report as well as a summary of how you compare to similar organizations. You are also eligible for our complementary benchmark service to identify performance opportunities in your overall innovation processes, or specifically in research and development (R&D), product lifecycle management, R&D tax incentives, corporate venture capital, open innovation, and incubation.

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